Louis Vuitton delivers a €7.9k Pharrell jacket to NFT holders

Louis Vuitton recently unveiled a Western-inspired premium leather jacket that accompanies an Ethereum-based NFT collectible called the “Varsity Blouson”.

Selling for €7,900, this luxury jacket– designed by Pharrell Williams—is made exclusively for 200 Louis Vuitton Via NFT owners.

The outfit features suede leather, shimmering fasteners and an intricately embroidered emblem, encompassing the current enthusiasm for “cowgirl fever,” according to Vogue, and the high-end collector's market.

Louis Vuitton NFT style

Louis Vuitton's blockchain initiative, Via, which debuted in June last year, began with the sale of fix it 'Treasure trunks' with a price of €39,000 each. These trunks are paired Soul Linked Non-Transferable NFTsensuring that they maintain a direct connection to their original owners.

All Via NFT holders retain exclusive access to prized Louis Vuitton items spanning the physical and digital realms. Of the recognized Speedy bags a Mini Trunks and the latest addition of denim jackets, your membership ensures a continuous flow of top fashion deals.

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