The Man Who Turned Stanley Tumblers Into a $750m Product


Lesson 1: Female youth drives culture

You probably won’t be surprised to hear, females spend more money than men.

It checks out. I, a 29 year old man, didn’t have any house plants or pictures on the wall until my girlfriend moved in. 

You might be slightly more surprised to hear that mothers mimic their daughter’s style. 

These two facts of life make it a very astute strategy to target your lifestyle products at young women. 

It’s a strategy that Adidas has used since 2015 to add billions in yearly sales. 

It’s a strategy that Stanley has used to place itself directly into the thoughts and minds of the most powerful demographic on planet Earth: little girls. 


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