Hong Kong’s fashion tech start-up raises funds, eyes mainland, South Korea growth markets


Code-Create, a Hong Kong fashion-design software provider, is teaming up with a local venture capital fund to raise capital for its expansion plan, targeting key markets in mainland China and South Korea for a start.

The start-up aims to raise at least US$2 million by the end of 2025 with the help of Eschange Capital, its strategic investment partner. Funds will be used to support marketing, team build-up and software enhancements to achieve its goals.

“China as a market has huge potential,” co-founder and CEO Kim Wong said at a media briefing on Monday, adding that Code-Create already has a presence on various mainland social platforms and among its clients. “We want to reach the global market.”

Its AiDA software, or artificial intelligence-based Interactive Design Assistant for Fashion, utilises a range of AI technologies to cater to designers’ needs during the conceptualisation and design process. It accelerates the product development process from creative concept to product launch.

Co-founder and CEO Kim Wong (left) with Eschange Capital’s Terrence Qiu (centre) at the signing ceremony on September 2, 2024. Photo: Handout
Co-founder and CEO Kim Wong (left) with Eschange Capital’s Terrence Qiu (centre) at the signing ceremony on September 2, 2024. Photo: Handout

First introduced in December 2022, AiDA is used by independent designers, original design manufacturers and educational fashion institutes, including Italian luxury brand Anteprima and Hupan Design Institute in Shanghai.



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