Welcome to an interesting new blockchain cooperation unlike anything else expected. Leading distributed exchange aggregator 1inch has teamed with Bruce Lee’s family to start its effort to sell and popularize Bitcoin and crypto acceptance under its “Take crypto SeriousLee” tagline.

The collaboration, announced through its official blog, aims to promote and boost the general public’s awareness of Web 3.0 and DeFi. A video is now uploaded to the 1inch website, officially launching the 1inch/Bruce Lee Family Company campaign.

The 1-minute and 21-second video shows Bruce Lee and his skills while promoting hard work, success, and crypto. According to 1inch, the video’s release is just the first in its long-term partnership with the Bruce Lee Family Company to foster crypto use and push for its mainstream adoption.

Image: 1inch Network

A Knockout Collab For Crypto

Regarding partnership and collaboration in the crypto industry, we usually consider developers, users, and policymakers. However, with 1inch, an unlikely partnership with the Bruce Lee estate is their best bet to drive crypto’s popularity and mass adoption. 1inch announced this new campaign last October 28th, with the tagline “Take crypto SeriousLee,” and aims to harness the power and popularity of Bruce Lee.

According to the company’s press release, the new campaign aims to bolster the public’s perception of crypto in the same way Bruce Lee popularized martial arts during his time. Specifically, the 1inch team wants to change the public’s perception of crypto, that it’s purely speculative and should not be taken seriously, and to deliver the message that crypto is our financial system for the future.

1inch And Its Bruce Lee Connection

1inch has a strong and interesting history with the Bruce Lee Family Company. In its latest campaign announcement, 1inch linked its name and corporate background to Bruce Lee.

The name “1inch”, they say, is inspired by the martial artist’s “one-inch punch.” Also, they added that the team has always appreciated the artist’s agility, versatility, and innovativeness; these are the same qualities that guide their operations and development of their products, like Fusion+.

As they welcome this exciting collaboration, the Lee family promised that the future of 1inch would be full of hope. Shannon Lee, the daughter of this great martial artist, appreciated this development and the values of creativity and innovation. She said that it is not just speed and innovation but also creativity and fun.

How The 1inch Campaign Works For The Crypto Industry

Bruce Lee’s cultural impact and influence endure over half a century after his passing. Even if his participation in this advertisement is exciting and novel, this isn’t his first attempt at working in the field. The family also collaborated with Shibuya to release the “House of Lee: Genesis,” their NFT collection, in April 2023.

Featured image from Avthar Sewrathan, chart from TradingView