This article details the 10 new smart sport clothing companies that fuse fashion and function in sports while incorporating technologies such as biomechanical sensors, real-time biometric monitoring, and adaptive materials. These innovations enable precise tracking of physiological parameters like heart rate, muscle activity, and hydration levels, and provide athletes with insights to optimize performance and prevent injuries. Smart textiles equipped with micro-electronics and conductive fibers offer comfort and seamless integration, while data analytics platforms translate raw data into meaningful feedback.

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Key Takeaways

Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the smart sportswear industry. This sector is marked by key trends and a substantial workforce, shaping its future. Our latest update of this report was 5 days ago. If you found a mistake or missing information, tell us! Here are some key insights at a glance:

• Latest Smart Sportswear Trends: The current trends in the smart sportswear clothing industry include lab-grown textiles, 3D printing, immersive fashion, data analytics, and apparel biotechnology.
• Smart Sportswear Industry Statistics: The sector comprises 2.3K+ organizations worldwide. Out of these, 300+ new smart sport clothing companies were founded in the last five years, with 2020 as the average founding year. On average, each of these companies employs about 8 people. Moreover, the average funding received by these 300+ smart sport clothing companies per round in the same span is USD 5.3 million.
• 10 New Smart Sport Clothing Companies to Watch:
  1. 1. EyeCan Tech – Image Processing Swimming Headbands
     2. Baller Athletik – Far Infrared-based Performance Clothing
     3. CXP – Pressure Regulating Underwear
     4. EHW Tech – Biomechanical Energy Harvesting Apparel
     5. LZRD Tech – Advanced Compression Sleeves & Shirts
     6. ETA Bioengineering – Personalized Augmented Textiles
     7. SweatID – Real Time Hydration Monitoring Fabric
     8. MySmartMove – Motion Capture-powered Garments
     9. ARISE Wearables – Smart Sports Training Socks
     10. IDRO – Lactate Measurement Patch

Meet 10 out of 300+ New Smart Sport Clothing Companies

In this section, we highlight 10 emerging smart sport clothing startups that provide solutions addressing the needs of athletes and evolving market demands. By leveraging innovations such as biomechanical sensors, real-time biometric monitoring, adaptive materials, and data analytics platforms, these smart apparel companies enhance the way athletes train, perform, and recover.

Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.

1. EyeCan Tech

• Founding Year: 2021
• Employee Range: 2-10
• Location: Israel
• Signal Strength: Very Strong
• What they do: EyeCan Tech develops headbands with image-processing capabilities to assist visually impaired and elderly swimmers. The headband’s built-in smart camera alerts users in real time if they stray from the swimming lane’s center or encounter potential dangers. Additionally, a bone conduction chip delivers sound and vibrations to alert the swimmer of nearby obstacles. Ergonomically designed, this technology promotes independence by reducing the need for assistance during exercise. It addresses the impaired spatial orientation that visually impaired and elderly individuals face while enhancing safety and confidence.

2. Baller Athletik

• Founding Year: 2019
• Employee Range: 2-10
• Location: India
• Signal Strength: Strong
• What they do: Baller Athletik makes performance and recovery clothing by using far infrared (FIR) energy through bioceramic-infused fabrics. These fabrics absorb and re-emit energy, resonating with the body’s natural rhythm to enhance performance and expedite recovery. The technology leverages FIR energy, spanning 5.6 to 1000 micrometers, and benefits the human body by improving blood flow and cellular oxygenation. By embedding bioceramic minerals into the fabric, Baller Athletik optimizes oxygen levels and enhances nitric oxide production in its apparel. This fabric leads to faster reaction times, improved balance, and optimized muscle recovery.

3. CXP

• Founding Year: 2020
• Employee Range: 2-10
• Location: UK
• Signal Strength: Medium
• What they do: CXP develops a power mesh waistband underwear with targeted compression technology. Its Muscle Mirroring technology applies targeted compression power zones to support key muscle groups during high-intensity sports. This technology improves performance, reduces fatigue, and prevents injury by enhancing pressure regulation, making the garments lighter, and reducing movement. The compression wear supports optimal training by regulating tension on soft tissue zones, allowing athletes to train harder for longer without discomfort.

4. Energy Harvesting Wearable (EHW) Tech

• Founding Year: 2021
• Employee Range: 2-10
• Location: Canada
• Signal Strength: Medium
• What they do: EHW Tech develops advanced piezoelectric energy harvesting technology for wearables. The company’s EHWTECH platform leverages biomechanical energy harvesting using piezoelectric materials such as spin-cast polyvinylidene fluoride (PVDF), nanofiber electrodes, and silver coating. These materials convert mechanical energy from body movements into electrical energy to ensure energy-harvesting performance and long-term mechanical stability. This technology enhances the efficiency of wearable sensors that track heart rate, calories burned, sleep patterns, posture, and mental health. The thin, multi-layered piezoelectric composite provides flexibility and durability and the use of PVDF and carbon-based nanoparticles facilitates easy production and scalability.

5. LZRD Tech

• Founding Year: 2019
• Employee Range: 2-10
• Location: USA
• Signal Strength: Very Strong
• What they do: LZRD Tech makes advanced compression sleeves and shirts engineered to enhance grip and protect athletes’ arms. Its LZRD Sleeve uses a grip technology to provide superior control over the football while preventing abrasions and turf burns. Moreover, the sleeve supports muscle recovery and helps athletes maintain peak performance. Its compression grip shirt incorporates the same grip technology but maintains control over the ball with full upper-body coverage. With strategically placed compression, the shirt offers targeted support to key muscle groups, promotes better circulation, and reduces fatigue during intense gameplay. Also, its moisture-wicking technology keeps athletes cool and dry in any weather conditions.

6. ETA Bioengineering

• Founding Year: 2020
• Employee Range: 2-10
• Location: Italy
• Signal Strength: Medium Strong
• What they do: ETA Bioengineering creates personalized augmented wearable textiles with sensing and actuation capabilities. The design process begins with a 3D human body scan, followed by the extraction of anatomical landmarks and garment measurements. Optimal sensor placement and actuator sizing ensure precise integration of sensors and electronics. The company’s actuation technology creates a complete exoskeleton and supports multiple control modalities while allowing for the exoskeleton’s effects monitoring. This soft robotic exoskeleton assists injured and disabled workers and features integrated sensors, a personalized rehabilitation plan, and software for sensor data analysis and virtual training.

7. SweatID

• Founding Year: 2020
• Employee Range: 2-10
• Location: USA
• Signal Strength: Very Strong
• What they do: SweatID builds a real-time hydration monitoring technology for athletes utilizing a proprietary nonwoven fabric sensor. The SweatID system measures sweat sodium concentration and provides hydration data. The process involves electrospinning a fabric base, making it conductive with carbon nanotubes, treating it to be sodium-sensitive, and allowing sodium measurement through resistance changes. When integrated into reusable clothing, the sensor uses Bluetooth technology to send data to a connected app, which categorizes users into sodium elimination tiers. This technology develops personalized hydration plans to enhance performance and prevent dehydration consequences.

8. MySmartMove

• Founding Year: 2020
• Employee Range: 2-10
• Location: France
• Signal Strength: Medium Strong
• What they do: mySMartMove makes wireless solutions using inertial sensors for accurate motion capture and analysis in sports and rehabilitation. The technology includes sports garments designed to ensure precise sensor placement during activities. The company’s system measures real-time onboard movements, automatically recognizes and reconstructs reference movements, and delivers personalized biofeedback with detailed explanations and diagrams. This solution assists physiotherapists with improved diagnosis and biomechanical assessments, and athletes with enhanced physical performance, reduced injury risk, and faster return to competition.

9. ARISE Wearables

• Founding Year: 2021
• Employee Range: 1-10
• Location: Canada
• Signal Strength: Strong
• What they do: ARISE Wearables makes ARISE Smart Socks for providing rehabilitation and training data. The company uses electronic textiles to monitor every step and enhances performance, physical rehabilitation, and injury prevention. The ARISE App, paired with the socks, eliminates the need for force plates and insoles and offers portable and discreet monitoring. Real-time data and haptic feedback guide maintain optimal weight distribution during activities. The integrated biomechanics analysis provides insights and assists trainers, athletes, and medical professionals.

10. IDRO

• Founding Year: 2020
• Employee Range: 2-10
• Location: Belgium
• Signal Strength: Very Strong
• What they do: IDRO develops a patch for real-time lactate measurement from sweat to monitor athletic performance. The enzyme-based sensor isolates lactate to measure lactate concentrations, pH, and temperature of the sweat. This non-invasive, wearable technology streams continuous, high-sensitivity data to a smartphone app via Bluetooth, and allows athletes to monitor their fitness levels. It integrates microfluidic channels and sensing electrodes to provide real-time feedback on lactate levels, optimize training programs, and prevent over-exhaustion.

Quick Tip to Find New Smart Sport Clothing Solutions

Utilizing a SaaS platform like the Discovery Platform for identifying new smart sportswear solutions provides significant benefits compared to traditional scouting methods:

• Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces hours of your conventional desk research, saving time and resources in identifying smart sport clothing innovations.
• Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the smart sport clothing industry. The platform keeps you informed with near real-time updates on emerging smart sport clothing companies and news, enabling you to make swift and informed decisions.
• Tailored Exploration: Customize your search to focus on specific niches within the smart sportswear sector, such as smart socks, wearable biochemical sensing, or movement analysis. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.

Ready to Explore All New Smart Sport Clothing Companies?

We’ve explored the dynamic landscape of the smart sportswear industry, examining the latest trends and spotlighting exceptional companies driving innovation. To dive deeper, download our free SportsTech Report or schedule a demo of the Discovery Platform for a customized exploration of these groundbreaking developments. We’re keen to partner with subject matter experts to enrich our coverage. Think you can help? Let us know.